Did you know that right now you can tell Google that you like to run your display ad on YouTube and show it only to people that live in Illinois? You could also run a commercial (if someone clicks on it) on chicagohoops.com. Or, for you trial lawyers out there how about an ad on spineuniverse.com, "The World Leader In Back Pain Care", again only to Illinois, or for that matter Chicago, browsers.
So you can pick and choose where to advertise on the web, not only by location (Illinois, Chicago, Joliet, a 100 mile radius of Naperville), but by web site also. And you hit the demographic you want by choosing the subject matter of the site. Looking for african-american young men? How about streetballin.net?
Now lets compare cost. You could run a commercial on Comcast spot cable that reaches 100k households for about $20 per spot, per network. But how many people in those 100k households are actually watching TBS at 2pm on Wednesday? Your Comcast rep will try to avoid answering that question. I've crunched the numbers. If you ran the spot on TBS, the viewership would be approximately 1000 people, often less.
Compare that to $1 per thousand that is a typical bid for Google ads. That's 100,000 people for about $100.
Those are pretty nice numbers.
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Those who experience back pains ought to visit Naperville Back pain experts since they're definitely several of the finest practitioners that the country has to offer.
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